Automotion Speedshop raised alot of eyebrows with this radio spot in combination with an innovative billboard campaign. People driving down the highway would see teaser billboards that solicited a "what the hell was THAT?!?" response. Artful images of women and hopped up platform cars with no additional explanation paved the way for this radio ad to appeal to the core "Fast and Furious" audience. A lot of people were intruiged and many showed up for the Automotion grand opening. Regrettably, there were only seven (or so) people in Lansing, MI that fit the "Fast and Furious" demographic and Automotion was short lived. A speedshop in Phoenix, AZ finally bought the concept and the campaign worked wonderfully. Sometimes it doesn't matter HOW good the marketing is - you can't sell a horse to someone who doesn't wanna' ride one.
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